KOHL'S驗廠咨詢——KOHL'S簡介
      美國柯爾百貨公司(Kohl's)
      Kohl's由Kohl家族于1962年在密爾沃基創(chuàng)立，現(xiàn)在店鋪遍布美國34個州。該公司未來兩年積極擴展后，規(guī)模將擴增三分之一。
　　Kohl's的銷售對象以家有幼兒的年輕母親為主，店鋪多數(shù)設(shè)于家庭聚居的市區(qū)，強調(diào)購物便利和物有所值。該公司正展開強勁的宣傳攻勢，今年3月，每間新店的首600名顧客都獲贈Kohl's手挽袋一個；加州28家新店開張前，附近的居民都獲得價值10美元的贈券。此外，在店內(nèi)填表申請Kohl's信用卡的顧客，可獲九折購物優(yōu)惠。Kohl's憑著種種推廣手法，成功吸引了一大批捧場客。
　　Kohl's與對手Mervyn's一樣，設(shè)有兒童、青少年、女士及男士產(chǎn)品部，貨品以服裝為主，價格相宜，質(zhì)素不俗，加上各種促銷優(yōu)惠，因此頗受歡迎。
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